Lore Maria Wiener – Rainforest Chic

Vancouver-based fashion designer Lore Maria Wiener (31 March 1920 – 16 July 2019) dominated local fashion during the mid-century and continued designing well into her 80s. Wiener combined elegance with comfort in creations ranging from flapper-inspired cocktail dresses to exquisitely tailored coats for all seasons. Great care was taken in selecting the finest fabrics from Europe, particularly cottons and wools, alongside accessories that were exclusive to LMW. Wiener’s designs were then constructed locally by a team of highly skilled seamstresses for a clientele that extended as far east as Ontario.

The Lore Maria Wiener Archive includes two collections:

Gordon Cornwall Photographs

Gordon Cornwall delighted in shooting on location throughout the Lower Mainland and incorporated settings as diverse as hydroelectric dams and helicopters into the marketing images he created for LMW throughout the decades.

LMW News

MW News spanned over 20 years, highlighting the coming season’s offerings for LMW clientele.

View the Collection

  • Lore Marie Wiener
  • Early 20th century
  • Digital Collection
  • Fashion Design
  • Photographs
  • Gordon Cornwall Photographs

The Gordon Cornwall photographs present a vivid and highly stylized portrait of mid-to-late 20th century Vancouver fashion, capturing the designs of Lore Maria Wiener in dynamic, often unexpected environments. Rather than confining fashion to the studio, these images place elegantly dressed models directly into the landscapes and infrastructure of British Columbia—bridging couture and place in striking ways.

Models appear poised and self-assured, often framed against bold architectural or industrial backdrops: modernist buildings, hydroelectric dams, and even helicopters. These unconventional settings create a compelling contrast between refined garments and rugged or monumental surroundings, emphasizing both the versatility and confidence of the wearer.

The clothing itself reflects Wiener’s signature balance of elegance and wearability. Tailored coats, structured dresses, and coordinated ensembles are rendered in high-quality fabrics—often European cottons and wools—with clean lines and timeless silhouettes. The garments move fluidly within each scene, suggesting both sophistication and practicality.

Colour and composition play a central role in the images. Many photographs use strong geometric framing, with the model positioned as a focal point within expansive spaces—whether perched against sweeping city views or set within vast industrial sites. This approach gives the photographs a cinematic quality, elevating them beyond commercial fashion imagery into something closer to visual storytelling.

A recurring visual theme is the relationship between fashion and identity within a specific regional context. Vancouver’s landmarks—such as prominent buildings and sculptural public spaces—anchor the images, situating Wiener’s work within a distinctly local yet aspirational cultural landscape.

Overall, the collection conveys a sense of ambition and modernity. It presents fashion not merely as clothing, but as an expression of place, movement, and cultural confidence—where couture meets the natural and built environments of the Pacific Northwest.

Timeline: Gordon Cornwall Photographs & the Rainforest Chic Archive

1970s — Photographing a Designer’s Work

In the 1970s, photographer Gordon Cornwall produced a series of images documenting garments designed by Lore Maria Wiener.

These photographs show models wearing Wiener’s designs in non-studio settings, including outdoor locations and built environments. The choice of setting places the garments in direct relationship with their surroundings, rather than isolating them within a traditional studio backdrop.


1970s — Fashion in Context

The photographs function as both documentation and presentation of Wiener’s work.

By situating the garments on models and photographing them in real-world locations, the images record not only the design of the clothing, but also how it appears when worn and seen within a larger environment. This approach aligns with the purpose of fashion photography as a way of communicating design, material, and form.

Add Your Comment

We would like to acknowledge that SMOC operates on the traditional and ancestral lands of the Musqueam, Squamish, and Tsleil-Waututh First Nations. We are grateful to have the opportunity to work on these beautiful lands and preserve the history of the people who have lived here throughout history.

Please visit Vancouver Indigenous Fashion Week to see and enjoy the work of local Indigenous designers, and celebrate the peoples who have cared for this land for more than 14,000 years.